NEW YORK, July 6, 2005 -
Reviews. Love them, hate them, at some point you need them. The good ones that is. At some point a writer may become review proof. James Patterson and his various ghosts and co-writers aren’t going to notice that their latest has been panned in the Tallahassee Courier Journal Examiner (God, please let no such paper exist, and if it does, God, please help them to understand that I just pulled that name from my ass and would still be happy to see a good review of any of my books in their estimable periodical). One also assumes that Patterson et al are immune to the emotional impact of any nitpicking over the quality of their plots and prose. After all, the marketplace has not only spoken, but has also embraced this product with its quivering loins. Patterson readers aren’t worrying about what Publisher’s Weekly has to say. They know what they’re getting already. Indeed, that’s pretty much the point. Even a bad review in the mighty NY Times is unlikely to seriously upset the Patterson machine as it churns, and heaves it’s product into airport bookshops the world over. We should all be fortunate to have such success in our given professions. But for most of us groundlings, particularly for the newly birthed such as myself, reviews are not only essential, they are our greatest single instrument for creating awareness of our books. And so here I am, in the second week following publication of “Six Bad Things”, sweating out reviews.
Unless you already possess some level of notoriety, getting people to know your book exists is the single most difficult tasks to be faced (beyond actually writing one of the fuckers in the first place). I don’t think this is a matter of any inherent rightness or wrongness in the publishing world, it is simply a fact of life. A celebrity tell-all, the newest-latest conservative/liberal basher, an all chicken fat diet guide, a diary of “all the asses I injected with steroids”, or an uplifting how-to on improving your spiritual satisfaction in ten easy steps, will all generate a certain amount of notoriety and buzz within the industry. But a first or second novel that doesn’t ride the coattails of either “The Da Vinci Code” or Harry Potter, by an utter unknown writer, is going to have a lot of stream to swim up.
I can update this website to my heart’s content, do readings, send email blasts to my mailing list, count on the word of mouth delivered by my friends, be grateful for the hand-selling being done at some independent book stores that have given me their support, but nothing is going to beat a killer review in a major publication in terms of eyeballs. And it’s all about eyeballs. No one will buy your book if they don’t know it exists. Even a tepid review is better that no review at all. Fuck, it’s arguable that the old saw, “There’s no such thing as bad publicity.” applies here, and that even a bad review is better than silence. And yet, there are always exceptions.
There is always the book that slips into the public’s consciousness through the strange workings of word-of-mouth. Likewise, there are the sure fire, boffo-reviewed juggernauts that belly flop and must be helped from the pool before they suck half of the urine-tinged water into their lungs. Why? Fucked if I know. If I had to make a guess, I’d say it’s because reading is a personal indulgence. When we open a book, we go in there alone.
Certainly there are books that get read because everybody is reading them. We read them to get in on the discussion, to have an opinion about what everybody else has an opinion about. But the experience of the book is still solitary. 75% of my reading gets done on subway trains in the midst of a crowd, but most of the time I’m unaware of the crowd. That’s the point. A packed subway car is a crappy place to be; go inside a book and I don’t have to be there. So how do you reliably market that kind of experience? How does a publisher know where to place their bets? Well, they don’t. That’s why the same old horses collect the bulk of the wagers. You can afford to slap down a couple bucks on a long shot only if your short money nags stay in the money. And those few long shots are picked with great care.
Which leaves me where I am this week, dredging the internet, looking for signs and indications, sorting old Google results from new, plumbing the depths of the (God save me) blogosphere, hunting for the telltale dropping and chewed bones that will tell me awareness of my work has passed this way. The big game, beasts like that sleek and wondrous Washington Post review, will charge out of the bush and announce themselves without my stalking them. But there are squirrels and woodchucks and hares out there as well, and they make good eating, too. A new strike on Google, a post on someone’s site mentioning how much they liked “Six Bad Things”, that’s eyeballs. A good review in some online weekly, more eyeballs. And while these traces of me and my work certainly feed the ego, they do something more important (to me), they give a slight reassurance that I have a future doing this. These eyeball attractors equal, in a manner not altogether rational, a kind of job security. They are tidbits that my wife and I can giggle about at the end of the day as we sit on the couch and clink out beer bottles together and toast good fortune for smiling on us for another 24.
But it’s not always pretty. Needing good reviews, badly wanting good reviews, is not what I want to need or desire. It’s, to be plain, whorish. No one really wants to feel like a whore. And I do. And I earned that feeling. I write what I like to write. And I work hard to write it well. To that extent, I am a chaste virgin. But the second I take my virgin ass out on the street and wiggle it up and down the block for all to admire, I cross a line. I am selling. Actively selling. I’m not sitting back waiting for someone to do it for me, I am trying to sell these books. Period. I am invested in the process. I want it to be a success. Whore.
Do I want success on a Pattersonian level? No. Really, I don’t. Too weird to even think about. I want to write my own books and I want them to be considered as well written genre fiction. I want them to entertain, but I also want the writing to be taken seriously by people who love this stuff.
So.
Whore I may be, but my tits are real.
Thanks for tuning in to the ramble,
Charlie
Some Other Stuff-
At about 1:52 AM EST on July 4th, some 83 million miles from earth, an 830-pound copper-core “impactor” smashed into comet Temple 1 at 23,000 miles per hour. This was done on purpose. Frankly, I’m impressed. Human beings hurled a craft 83 million miles into space and accurately fired from it a projectile that hit a bulls eye on a chunk of rock and ice maybe half the size of Manhattan that was first discovered in 1867. The “impactor” was taking photos until a few seconds before the collision that send an enormous plume of debris blasting into space. Photos and spectroscopy from the collision will now be studied to see if we can learn anything useful from the $333 million spent on the mission.
Meanwhile on earth, over the weekend humans banded together to fight poverty and disease in Africa by throwing a rock concert.
The mixture of my feeling over all of the above is profound. You will rarely if ever find me poo-pooing scientific achievement, especially when it comes to space exploration, but the juxtaposition of the two events (Temple 1 meet Live 8, Live 8, this is Temple 1) collided in my head the other day and sent plumes of gas and rock spewing from my ass. Do I have something useful to say here? Probably not. I like a good charitable rock concert as much as I like a good experiment. And really, before I whine about dollars spent on expanding the breadth of human knowledge rather than spent of feeding the starving, I’d need to spend some time raging about the dollars being spent on killing people in Iraq. But I digress.
Yeah science!
Yeah rock-n-roll!
And so say all of us.
Final Note-
Carl Abbott cares deeply about music. He invested time into the Live 8 concert that I could not begin to conceive of. I myself lurched out of my sick/hangover bed just long enough to tune in, see two talking heads babble for a minute, segue to the Dave Matthews Band (emphasis on the Eeeeww) for a couple seconds, and cut to a commercial. That was it for me.
But here’s some of what Carl has to say:
“LIVE 8
the television coverage was just short of miserable-
not that I expected a lot, but I video taped and
DVR’ed every second and have now reviewed them [i am
on vacation] and I’ve got the figures: 64%
commercials, 16% babling-MTV-heads and 19% actual
uninterrupted performance.
The MTV shit … Can be summed up this way = first,
you rarely got more than one song from an artist and
you were lucky if a commercial or a talking head
didn’t cut off the last 15 seconds of that one song
your getting. { Deity artists got 4 or 5 numbers, Hero
artists got to do 2 or 3 } but you only see/hear one.
a couple of exceptions- U2(3)including opening the
entire day with Sir Paul on Sgt.Peppers- yes, it was
perfect-
…
Here I am, shitting my pants, for I have just
witnessed “Breathe,” “Money,” “Wish you were here,” in
uninterrupted glory- then, as Mister Gilmore put
it…”Here We Go”… COMFORTABLY NUMB- Note for Note-
I’m not bullshitting… it appears to be a perfect
set, the only one I will have witnessed in the last 12
hours I’ve been watching; and then- as though the
devil himself took control, David hits the “Glory”
note at the climax of Solo #2, and just as he begins
to descend down the fingerboard, Camera view on
figures with Roger’s smiling Face in the background-
Human Excrement Producer Fag-Boy at MTV, cuts the
visual to the 2 bone-head…dweeeeb-hosts, volume of
performance-sound cut to 25%, shot now showing Bimbo &
Looser Boy on the announcer’s platform with Pink
Fucking Floyd off behind them in the distance- so we
can hear Bimbo-Bitch and Loser-Dweeb COMMENT ON HOW
FUCKING INCREDIBLE THIS EXPERIENCE IS AND HOW THEY
WISHED WE COULD BE THERE TOO… as Bitch-Bimbo
remarked: ” this is just amazing, I mean, like, I
Wasn’t even born when they first recorded this song
and now I’m like, totally here and totally
experiencing this truly amazing moment.” YEAH YOU
FUCKING BITCH, YOUR EXPERIENCING IT ALRIGHT, WHILE I’M
HAVING A FUCKING CORONARY!
…
The Who Rocked. U2 Rocked. Surprisingly, Faith [dump
Tim and please do me]Hill rocked Rome. Neil Young in
Toronto brought the house down. and of coarse, How
can 500,000 people in Hyde Park London singing, “nah,
nah,nah, nah,na,na,nah, nah, na,na,na,,nah, HEY JUDE-
be anything but tear-jerking? A great Day for music
and lets hope a truly great effort with real results
for Africa!
One final note- upon my examining the news reviews
from around the globe on the following day, one
reporter’s snippet summed it all up I think, as she
described how:- Mariah Carey was seen pushing for a
better view on the side-stage… and Snoop dog climbed
a scaffold for a better view {of the REFORMATION-}
while Madonna, was noticed in the wings, air-guitaring
to the solo during Comfortably numb.
I’ve always known what matters in Rock History and it
appears so does Mariah, Snoop & Madonna- and that’s a
NOTE I like closing on!
CARL